A content library is a place where companies and organizations put the content that they create to organize it. It can contain different forms of content like
eBooks, Videos, Webinars, Podcast episodes, Tutorials, Data and analysis reports, copies of staff resume, quotes from beneficiaries who have used your organization’s programs and services. Not just that there are many other types of content that could be saved in it.
However, you should keep in mind that it doesn’t contain all the content that you have ever created, it only contains the content that you use with care for any future use. Once you make the content library or use the help of a content library organization to make one you can then use it to respond to any type of opportunities fast with no effort needed.
How does the content library work?
As we said content libraries contain content that is of great use to your company and doesn’t contain all the content. The type of content to include is the content that represents the company’s best work or any work that could give inspiration for future use.
Content libraries but the content under two tests to know if the content is really helpful or not, which are:
The main goal of content libraries is to store high-quality content what we mean by that is the content that is written with care, contains meaningful information, is well organized, and so on.
Now you might think that the content library doesn’t differ from the archive, but that is wrong. The archive contains all the content that has been ever written while content libraries contain only the important content. With its help, you know that the content is of high quality and you only have to think of how to use the content that you need to reach your goal.
Also, libraries help you organize your content by the type of content, not by its date. This gives you the advantage of reaching what you want easily at any time and locating content easily.
How do I create a content library?
To make a content library you need content and as long as you have that then making a content library is not difficult. Follow the following methods and don’t forget to leave space for future content.
Identify content needs.
To choose the right content to add to your company library you should take the opinion of all the parties that plays a role in the content. Like marketing department, sales teams, and executive teams. You should also take your client’s opinion which will inspire you with new ideas or give you feedback.
Create necessary content.
Now you have narrowed down the choices you have a clear idea of what the company really needs. For example, it might need to focus on updating the social media campaign analytics. Then that is what the company should start with and will be of great help to them.
Categorize new and existing content.
The goal of the content library is to have a well-organized structure. For example, eLearning content libraries should make different categories based on the subjects and courses that they provide. So, the content should be organized into categories according to its type or importance.
Create a detailed content guide.
In order to save time, you could include a navigation guide throughout the content library to make it easier to find what you are searching for. The guideline will show the user what type of content is in the library and how to reach them.
Build the content library.
Now the important step, create your library. The library can be made internally with server-locked content folders or externally using third-party applications.
Continue building and editing.
Now don’t think that you are all finished, a content library should be regularly updated and added to. Create new content, update the old content to meet the requirements.
What are the benefits of using the content library?
Having a website that contains all the articles that you have ever created with no organization at all will make the user leave your site immediately. Because no one will waste time navigating for the information they are looking for as long as they have other websites to provide it to them easier. So, you should focus on organizing the content into categories.
Here are some of the benefits that content library offers:
Bridge communication gaps.
To improve the communication inside your organization and to help the ones involved in the content creation to understand what type of content is needed and the required style and tone of voice. The content library will give them a clear idea of what the company really needs.
Save time on creating new content.
Because the content library is organized it helps the company to see their existent content and see how they could use it to develop new content. Or be reused to help save time instead of remaking the same content again.
Offer constant access.
All the employers can access the company content easily and at any time. Which will save the marketing team plenty of time to focus on what they should work on. Because normally the marketing teams working in companies that don’t have content libraries will waste their time asking for the content, they need to start their work.
What are the types and benefits of content libraries?
There are different types of content that a company may want to store in an online content library, here are some of them:
Social media posts
Buyer persona profiles
Here are some benefits of using content libraries:
Quickly get the right information to the right person.
Anyone who needs any information from the content library can access it immediately and find what they need.
Empower sales teams to own content.
Marketing, sales team, or anyone who uses content every day can use the content library to choose what best suits their needs and the information required to deliver their message. And because marketing and sales teams know their customers, they are the best to choose the content that will grape the interest of their sales goals and buyer profiles.
Distribute content securely.
To ensure the security of the content library there are different levels of permission.
How to value a content library?
Once a company has made its content library, they start to optimize it and how to manage it. Here are what to do:
Conduct an audience analysis.
Perform an updated customer analysis to ensure that the company content is of great importance to the customers and to see how they are impacting your content.
Use a naming system.
To make it easier to find the content companies should make a naming system to explain the type of information found in the content without having to open each and every content to see what type of information it contains.
Constantly review library content.
Always review the existing content and update what needs to be updated. Do this regularly to ensure that the data your content provides is up to date, is of high quality, and is still relevant to the objectives of the company.
Ensure proper accessibility.
In your library you need to make that it is secure, some information should not be within the reach of anyone. For example, a company’s legal counsel will need to access legal documents, but a salesperson will not. So, include different permission levels in your library. To ensure that the ones that need a specific type of content are the only ones who can reach it.
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