What is digital transformation? | Manaarah

In this article we will understand the purpose of digital transformation and all you need to know about it, so keep reading.

What does digital transformation mean?

The meaning of digital transformation or (transformation digital) is to integrate technology into business, which will change how your business used to operate to make it easier, faster, and more reliable.

what is the goal of digital transformation?

There are many reasons why a company decides to go through digital tranformation, here are some of them:

1- To give better service:

This is the main goal because if the service I’m offering will not improve then why would I bother to go through all the changes? So, a digital transformation improves the business or service we offer. It will get the job done in less time and give more revenue and profits.   

2-optimize processes:

any work goes through a series of processes, it might include manufacturing, digital marketing, and designing. The digital transformation process makes it much easier and faster and improves all the processes and steps of the work.

You don’t have to use digital transformation on the whole business instead you could target the parts that you want to improve.

Digital transformation activities

3- It increases efficiency:

What we want is to increase the efficiency of the process and that is easily done via digital transformation. It targets the repeatable, hazardous, and any work that is hard for a human to do, or is tedious to them. Which will save their time to work on other jobs and tasks that need innovation and creativity.

4-To become more flexible:

Flexibility is a key component of the success of every company or business. To succeed in your field, you should adapt to the changes, take your customer’s feedback, and use them to enhance your service or product.

With digital transformation, you can simply collect data, analyze them and use the results to improve your service.

5- reduce costs:

any company wants to reduce its costs and digital transformation does that for you.

6- improve employee performance:

instead of doing the job from scratch digital transformation will help the worker or operator to focus on what is more important and save time and effort in addition to increasing their productivity.

 7- Make you better than your competitors:

It helps you increase the efficiency of your business in less time.

 8-  allow you to focus on what is more important.

What is a digital transformation strategy?

We now understand what is digital transformation, it is the integration of technology into business, to change how your business used to operate to make it easier, faster, and more reliable.

But what is a digital transformation strategy? It is the detailed plan for using digitalization to improve and enhance the physical aspects of your business.

What is an example of digital transformation?

Here is an example of Digital transformation in manufacturing: most of the companies that go through digital transformation have higher efficiency. As they use predictive analytics to reduce the costs, energy, and power consumption, in addition to much more.

Let’s take a B2B industry, what do you think they aim to achieve? They want to reduce their costs while increasing their efficiency and production.

They can add Desktop Metal manufacturing using digital technology for 3D printed metal. The best example of this is the Automotive industry, they use this specific technology a lot.

How to implement digital transformation?

First of all, you should first understand why you need digital transformation. Analyze what you have now and how the use of technology will enhance and improve it. See the challenges your business is facing and find which is the best technology that solves them.

You should also think of how will digital tranformation benefit the customer. Then define your whole plan and see how to best apply it to meet your goal. Then implement that plan/strategy in a smart way. And if there are any risks or problems that you will face during the implementation you should fix them first.

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Why digital transformation is important

•       Enhanced data collection.
•       Stronger resource management.
•       reduces costs as a result of time savings in processes.
•       A better customer experience.
•       Encourages digital culture.
•       Increased profits.
•       Increased agility.
•       Improved productivity.
•       decentralizes production by facilitating mobility and remote communication.
•       improves operational efficiency and productivity.
•       opens the door to new business opportunities and revenue streams, enabling the creation of new products and services.
•       increases the speed of response to changes in demand in the market.
•       generates a competitive advantage for the company by being able to enhance the quality of the products manufactured.
•       drives the culture of innovation, preparing the company to anticipate any disruption.
•       improves integration and internal collaboration by facilitating communication between departments.
•       empowers decision-making by deepening data analysis (Big Data).
•       attracts new talent, fosters the recognition of systems, and awakens the interest of specialized professionals.

 Conclusion

The meaning of digital transformation or (transformation digital) is to integrate technology into business, which will change how your business used to operate to make it easier, faster, and more reliable.

While digital transformation strategy is the detailed plan for using digitalization to improve and enhance the physical aspects of your business.

 There are many goals companies want to achieve by using digital transformation like:

•       giving better service.
•       optimize processes.
•       increases efficiency.
•       become more flexible.
•       reduce costs.
•       improve employee performance.
•       Make you better than your competitors.
•       allow you to focus on what is more important.

Also, we saw an example of digital transformation in manufacturing.

Additionally, we learned how to implement digital transformation:

 First of all, you should first understand why you need digital transformation. Analyze what you have now and how the use of technology will enhance and improve it. See the challenges your business is facing and find which is the best technology that solves them.

You should also think of how will digital transformation benefit the customer. Then define your whole plan and see how to best apply it to meet your goal. Then implement that plan/strategy in a smart way. And if there are any risks or problems that you will face during the implementation you should fix them first.