What is interactive media management? | Manaarah

Interactive media management refers to how people communicate and share information with each other. It is used to make people communicate with each other and be active media members whether through graphics, text, videos, and audio.  

What is the purpose of interactive Media?

We have to types of media, interactive and non-interactive/traditional media. Non-interactive media are like TV, Radio, posters, etc. and they all don’t allow the audience to interact with them. On the other hand, interactive media is designed to let people interact and share their thoughts and opinions.

What are the Elements of Interactive Media?

To enhance the user experience, interactive media should include one of the following elements:

Video.

Audio.

Images and graphics.

Animation.

Digital Text.

With the aid of these elements, the audience can interact freely, and they have the ability to manipulate these elements easily.

What does an interactive media management professional do?

Interactive media management professionals are the ones who use the different types of technology to market their services or product. interactive media manager develops strategies and plans to use the media platforms in the best way to reach the consumer. They are also called digital marketers.

The role of the interactive media manager doesn’t just stop there, they are responsible for leading marketing teams to come up with creative marketing ideas that will amaze the consumer and make them interact and buy the product or service. Whether through videos, graphics, or whatever they decide is best.

 They don’t just market the products they also make plans to earn the consumer’s loyalty and trust, then the consumer will not buy the product, they will share their experiences with other people. The consumer will brand for the product and be part of the marketing process.

The role of interactive media manager:

•       Come up with ways to interact with the audience and make them brand for the product themselves.
•       Plan for the videos that will be used in the marketing process.
•       Find new ways to interact with the consumer like games and polls.
•       Plan advertising campaigns.
•       Plan the best way to communicate with the consumer.
•       Come up with creative ideas to market the product, through blogs, graphics, posts, and so on.
•       Measure the success of the interactive marketing campaigns.
•       Increase social media exposure.
•       meet projected response rates from consumer
•       use trends in the marketing plans.
•       The interactive media manager leads the digital marketing teams.
•       manage budgets.
•       Work with other departments to create the best plan.

What is an interactive media program?

Many colleges offer Interactive Media course and programs that prepare you to come up with plans and create creative interactive media content. Additionally, after taking the program, the way you see the different media platforms will differ completely. Instead of looking at it as a normal user you will look at it and come up with strategies.  

 What is digital and interactive media?

When saying digital media then the talk is only about the media that doesn’t involve user interaction. They are the media stored on the computer like videos, images, and audio. But when adding the word interactive to become interactive digital media then we mean the types of media that involve consumer interaction.

Interactive digital media gives the user the opportunity to share their opinions with the people and feel they are being heard.

Let me ask you a question, do you think that digital media can be converted to interactive digital media or not? …, you’re right it can be converted easily, even the printed media can be converted to active media.   

Interactive digital media can be shared in a variety of ways, like sharing them on social media platforms like Facebook, Instagram, and Twitter. Also, it can be shared on YouTube, audio, and podcasts.  

What is interactive media design?

There is an Interactive media Management course in addition to the media design programs. It prepares the learner to choose the design career that he/she likes. Media design includes web design, programming, and motion graphics.

Interactive media designers are the designers who work with any digital format to come up with attractive media that will engage the consumer. To be an interactive media designer you should have the required computer program knowledge and be artistic and creative in the same time.

What are some examples of interactive media?

Nowadays, as technology keeps evolving, we can find interactive media everywhere we look. Here are some examples of the many interactive media.

Social media platforms, such as Facebook, Twitter, and Instagram. You can simply share the digital interactive media in the form of images, text, games, and so on. While the user can interact with you and share their opinions and chat with you.

Another form of interactive media includes video games, players can respond and interact with the game using the controllers.

Furthermore, mobile apps are also one of the many forms of interactive media. By the use of applications, you can figure out information about weather, by choosing your location. There are also apps that you can use to watch the news and read stories where you can respond and comment on the stories and news that you like.

Virtual reality is another form of interactive media, where the user is immersed in a virtual reality that looks exactly like the real world. And the user can interact and do anything in that world.

What are the Influences of Interactive Media?

Interactive media affected the world greatly, it makes people communicate and interact with each other. Through its people can share their experiences and ideas freely.

Not just that it can also be used in education, and it is a really powerful tool to. During the online lecture, the student can interact with the teacher and ask about anything. And they can also be part of projects and teams which enhances their learning experience.

Is YouTube an interactive media?

Yes, YouTube is one of the interactive media where you can share your stories and experiences with the audience and listen to their opinions.

Conclusion

Interactive media management refers to how people communicate and share information with each other. It is used to make people communicate with each other and be active media members whether through graphics, text, videos, and audio.

It affected the world greatly; it makes people communicate and interact with each other. Through its people can share their experiences and ideas freely. And it can also be used in education, and it is a really powerful tool too. During the online lecture, the student can interact with the teacher and ask about anything. And they can also be part of projects and teams which enhances their learning experience.

There are many forms of interactive media which include:

•       Social media platforms, such as Facebook, Twitter, and Instagram. You can simply share the digital interactive media in the form of images, text, games, and so on. While the user can interact with you and share their opinions and chat with you.
•       Another form of interactive media includes video games, players can respond and interact with the game using the controllers.
•       Furthermore, mobile apps are also one of the many forms of interactive media. By the use of applications, you can figure out information about weather, by choosing your location. There are also apps that you can use to watch the news and read stories where you can respond and comment on the stories and news that you like.

 We have digital media and digital interactive media. Digital media is any form of media that is stored on the computer and doesn’t allow interaction. While digital interactive media is the type of media that involves consumer interaction.

We also talked about the role of the interactive media manager and it includes the following:

•       Come up with ways to interact with the audience and make them brand for the product themselves.
•       Plan for the videos that will be used in the marketing process.
•       Find new ways to interact with the consumer like games and polls.
•       Plan advertising campaigns.
•       Plan the best way to communicate with the consumer.
•       Come up with creative ideas to market the product, through blogs, graphics, posts, and so on.
•       Measure the success of the interactive marketing campaigns.
•       Increase social media exposure.
•       meet projected response rates from consumer
•       use trends in the marketing plans.
•       The interactive media manager leads the digital marketing teams.
•       manage budgets.
•       Work with other departments to create the best plan.

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